ThinkingIf.com ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or subscribe to our newsletter.

1. Information We Collect

1.1 Information You Provide

We collect information you voluntarily provide, including:

• Email address — when you subscribe to our newsletter or contact us
• Name — if provided when subscribing or contacting us
• Messages and enquiries — content you submit through our contact form

1.2 Automatically Collected Information

When you visit the Site, we may automatically collect:

• Browser type and version
• Device type and operating system
• Pages visited and time spent on the Site
• Referring URL
• IP address (anonymised where possible)

2. How We Use Your Information

We use the information we collect to:

• Send you our weekly newsletter and editorial content
• Respond to your enquiries and support requests
• Improve the Site's content and user experience
• Comply with legal obligations
• Detect and prevent fraud or abuse

We will not use your email address for any purpose other than those stated above without your explicit consent.

3. Cookies and Tracking Technologies

3.1 What We Use

The Site uses the following types of cookies and storage:

• Essential cookies — required for the Site to function (e.g. remembering your dark mode preference, subscription status)
• Local/session storage — to store your reading preferences and gate state on your device

3.2 No Third-Party Advertising Trackers

We do not use advertising networks, cross-site tracking, or sell your data to data brokers. We do not currently use third-party analytics trackers.

3.3 Managing Cookies

You can control cookies through your browser settings. Disabling cookies may affect some Site functionality (e.g. dark mode preference will not persist).

4. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

• Service providers — third parties who assist us in operating the Site (e.g. cloud infrastructure providers), bound by confidentiality obligations
• Legal requirements — when required by law, court order, or government authority
• Protection of rights — to protect the rights, property, or safety of ThinkingIf.com, our users, or others

5. Data Retention

We retain your email address and subscription data for as long as you remain subscribed. Upon unsubscribing, your data will be removed from our active mailing lists within 7 business days. We may retain anonymised records for analytical purposes.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate data
• Erasure — request deletion of your personal data ("right to be forgotten")
• Restriction — request that we restrict processing of your data
• Portability — request your data in a portable format
• Objection — object to processing of your data
• Withdraw consent — unsubscribe at any time

To exercise any of these rights, please contact us using the form in the footer of the site.

7. International Data Transfers

ThinkingIf.com is operated from the United Kingdom. Our infrastructure (including AWS cloud services) may process data in regions outside your country of residence. Where data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.

8. UK and EU Users (GDPR / UK DPA 2018)

For users in the United Kingdom and European Union:

• Our lawful basis for processing your email address is consent (you actively subscribe)
• You may withdraw consent at any time by unsubscribing
• You have the right to lodge a complaint with your national supervisory authority. In the UK, this is the Information Commissioner's Office (ICO) at ico.org.uk

9. Children's Privacy

The Site is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

10. Security

We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

11. Third-Party Links

The Site may contain links to third-party websites. This Privacy Policy applies only to ThinkingIf.com. We are not responsible for the privacy practices of external sites and encourage you to review their policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify subscribers of material changes via email where practicable. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of the Site following updates constitutes acceptance of the revised policy.

13. Contact Us

For any questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact us using the form in the footer of the site.

Website: ThinkingIf.com
Governing jurisdiction: England and Wales

This Privacy Policy is governed by the laws of England and Wales. By using ThinkingIf.com, you acknowledge that you have read and understood this Privacy Policy.